A number of requests have come through recently asking if one can track email newsletters as “traffic” within Nielsen’s tools and the OPA rankings.
The answer is both Yes and No. Yes, you can request a special email tag from Nielsen to insert into your email HTML so you can get reporting on your emails within [...]
Archive for the ‘Measurement’ Category
Tracking email newsletter traffic with Nielsen
By Josh AdlerWednesday, September 16th, 2009
Google Analytics vs Nielsen Survey is live
By Josh AdlerTuesday, August 11th, 2009
Members can now submit their survey figures online…
- read moreOPA Measurement Update
By Josh AdlerThursday, July 30th, 2009
Introduction
Having been in the hot seat for a few months, I feel on top of things enough to report back and outline my plans for the rest of the year. I’m going to need a little help to achieve my goals, so do take the time to read what follows and share [...]
Nielsen SiteCensus vs Market Intelligence
By Josh AdlerMonday, July 20th, 2009
Although it was covered in the recent breakfast sessions, I feel many are still unclear on what the key differences are between these two Nielsen Online tools.
- read moreNielsen MI Survey Questions
By Josh AdlerWednesday, July 15th, 2009
Dear Members
Here’s an opportunity for you to provide input on the Questions in Nielsen’s Market Intelligence survey. Which questions are irrelevant or can be restructured, are there any questions you would like to propose we add? Get involved and comment below!!
First - some current surveys from other countries for you to look at. These are here with permission from [...]