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Archive for the ‘Measurement’ Category

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Nielsen Online introduces two new modules as part of the OPA package

By Josh Adler
Monday, May 10th, 2010
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Internet advertising metrics - Source: Nielsen Online

By Josh Adler
Monday, May 10th, 2010

Internet advertising metrics - difference between cookies, unique browsers and people - Source: Nielsen Online
Common practice is that traditional principles of media advertising are applied on the Web, however, new media requires a different approach and analysis. Therefore in this article we will explain some Internet specific metrics such as cookies, unique browsers and why [...]

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Measurement Q&A

By Josh Adler
Thursday, April 8th, 2010

Q: There appears to be some web sites on the Nielsen reports that have Average Daily UB’s which are lower than a Web sites with higher daily UB’s and yet they are more highly ranked – their ranking is done on UB’s as the month as a whole and yet they have lower daily UB’s [...]

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Josh at ICOM Conclusions

By Josh Adler
Monday, March 15th, 2010

It’s over and I’m pretty buggered. I can happily blame the few guys I went out with last night; an evening rounding off on a high note what has been an interesting conference experience. The conversation into the early hours was deep and intellectual, focused mainly on past episodes of TopGear, horse-racing and worst cities [...]

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Josh at ICOM 4 Summit gets down to business …

By Josh Adler
Friday, March 12th, 2010

I’d hoped to blog throughout the proceedings, but while I find the idea of documenting and tweeting stuff in real time novel and webby, you cannot escape the fact that conferences are about person-to-person networking in the real-world! In this way I suppose I’m not a geek at all, and I love to work an [...]

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