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Posts Tagged ‘Nielsens’

OPA Measurement Update

By Josh Adler
Thursday, July 30th, 2009

Introduction
Having been in the hot seat for a few months, I feel on top of things enough to report back and outline my plans for the rest of the year. I’m going to need a little help to achieve my goals, so do take the time to read what follows and share [...]

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Nielsen MI Survey Questions

By Josh Adler
Wednesday, July 15th, 2009

Dear Members
Here’s an opportunity for you to provide input on the  Questions in Nielsen’s  Market Intelligence survey.  Which questions are irrelevant or can be restructured, are there any questions you would like to propose we add?  Get involved and comment below!!
First - some current surveys from other countries for you to look at. These are here with permission from [...]

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Ensure your Niesen tags run before your Google Analytics tags…!

By Josh Adler
Friday, June 12th, 2009

By doing this across the board, we’ll get a standard measurement approach for all OPA member sites.

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