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Posts Tagged ‘nielsen’

DMMA Measurement presentation at Nielsen briefings

By Theresa Vitale
Friday, June 11th, 2010

Josh’s DMMA Measurement presentation at the Nielsen briefings.
Dmma measurement workshop josh adler - may 2010
View more presentations from Theresa.

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Measurement Q&A

By Josh Adler
Thursday, April 8th, 2010

Q: There appears to be some web sites on the Nielsen reports that have Average Daily UB’s which are lower than a Web sites with higher daily UB’s and yet they are more highly ranked – their ranking is done on UB’s as the month as a whole and yet they have lower daily UB’s [...]

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Josh at ICOM Conclusions

By Josh Adler
Monday, March 15th, 2010

It’s over and I’m pretty buggered. I can happily blame the few guys I went out with last night; an evening rounding off on a high note what has been an interesting conference experience. The conversation into the early hours was deep and intellectual, focused mainly on past episodes of TopGear, horse-racing and worst cities [...]

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Nielsen Fees for 2010

By Josh Adler
Monday, March 1st, 2010

2010 Nielsen Pricing

The membership levels and pricing have been completely overhauled for 2010. This was necessary as the membership base has diversified and grown significantly. The old model doesn’t work as there are too few traffic bands (membership levels) - with too great a gap between them - for members to pay a fee that [...]

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Tracking email newsletter traffic with Nielsen

By Josh Adler
Wednesday, September 16th, 2009

A number of requests have come through recently asking if one can track email newsletters as “traffic” within Nielsen’s tools and the OPA rankings.
The answer is both Yes and No. Yes, you can request a special email tag from Nielsen to insert into your email HTML so you can get reporting on your emails within [...]

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