It’s over and I’m pretty buggered. I can happily blame the few guys I went out with last night; an evening rounding off on a high note what has been an interesting conference experience. The conversation into the early hours was deep and intellectual, focused mainly on past episodes of TopGear, horse-racing and worst cities [...]
- read morePosts Tagged ‘nielsen’
Nielsen Fees for 2010
By Theresa VitaleMonday, March 1st, 2010
2010 Nielsen Pricing
The membership levels and pricing have been completely overhauled for 2010. This was necessary as the membership base has diversified and grown significantly. The old model doesn’t work as there are too few traffic bands (membership levels) - with too great a gap between them - for members to pay a fee that [...]
- read moreTracking email newsletter traffic with Nielsen
By Josh AdlerWednesday, September 16th, 2009
A number of requests have come through recently asking if one can track email newsletters as “traffic” within Nielsen’s tools and the OPA rankings.
The answer is both Yes and No. Yes, you can request a special email tag from Nielsen to insert into your email HTML so you can get reporting on your emails within [...]