Josh’s DMMA Measurement presentation at the Nielsen briefings.
Dmma measurement workshop josh adler - may 2010
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Posts Tagged ‘nielsen’
DMMA Measurement presentation at Nielsen briefings
By Theresa VitaleFriday, June 11th, 2010
Measurement Q&A
By Josh AdlerThursday, April 8th, 2010
Q: There appears to be some web sites on the Nielsen reports that have Average Daily UB’s which are lower than a Web sites with higher daily UB’s and yet they are more highly ranked – their ranking is done on UB’s as the month as a whole and yet they have lower daily UB’s [...]
- read moreNielsen Fees for 2010
By Josh AdlerMonday, March 1st, 2010
2010 Nielsen Pricing
The membership levels and pricing have been completely overhauled for 2010. This was necessary as the membership base has diversified and grown significantly. The old model doesn’t work as there are too few traffic bands (membership levels) - with too great a gap between them - for members to pay a fee that [...]
- read moreTracking email newsletter traffic with Nielsen
By Josh AdlerWednesday, September 16th, 2009
A number of requests have come through recently asking if one can track email newsletters as “traffic” within Nielsen’s tools and the OPA rankings.
The answer is both Yes and No. Yes, you can request a special email tag from Nielsen to insert into your email HTML so you can get reporting on your emails within [...]