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Posts Tagged ‘Nielsen Online’

OPA Measurement Update

By Josh Adler
Thursday, July 30th, 2009

Introduction
Having been in the hot seat for a few months, I feel on top of things enough to report back and outline my plans for the rest of the year. I’m going to need a little help to achieve my goals, so do take the time to read what follows and share [...]

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Nielsen SiteCensus vs Market Intelligence

By Josh Adler
Monday, July 20th, 2009

Although it was covered in the recent breakfast sessions, I feel many are still unclear on what the key differences are between these two Nielsen Online tools.

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