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Posts Tagged ‘Measurement’

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DMMA Measurement presentation at Nielsen briefings

By Theresa Vitale
Friday, June 11th, 2010

Josh’s DMMA Measurement presentation at the Nielsen briefings.
Dmma measurement workshop josh adler - may 2010
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Internet advertising metrics - Source: Nielsen Online

By Josh Adler
Monday, May 10th, 2010

Internet advertising metrics - difference between cookies, unique browsers and people - Source: Nielsen Online
Common practice is that traditional principles of media advertising are applied on the Web, however, new media requires a different approach and analysis. Therefore in this article we will explain some Internet specific metrics such as cookies, unique browsers and why [...]

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Measurement Q&A

By Josh Adler
Thursday, April 8th, 2010

Q: There appears to be some web sites on the Nielsen reports that have Average Daily UB’s which are lower than a Web sites with higher daily UB’s and yet they are more highly ranked – their ranking is done on UB’s as the month as a whole and yet they have lower daily UB’s [...]

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Josh at ICOM 4 Summit gets down to business …

By Josh Adler
Friday, March 12th, 2010

I’d hoped to blog throughout the proceedings, but while I find the idea of documenting and tweeting stuff in real time novel and webby, you cannot escape the fact that conferences are about person-to-person networking in the real-world! In this way I suppose I’m not a geek at all, and I love to work an [...]

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Josh at ICOM Blog 3: Measurement Vendors & Trends 21:00

By Josh Adler
Thursday, March 11th, 2010

I popped in and out of these Knowledge Centre sessions during the afternoon and some of them were fascinating. The first was from Akamai and their new analytics layer for video (Flash, Silverlight and iPhone). It looks really robust and allows media owners to answer questions like; “Does better video quality improve content engagement?” - [...]

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