A number of requests have come through recently asking if one can track email newsletters as “traffic” within Nielsen’s tools and the OPA rankings.
The answer is both Yes and No. Yes, you can request a special email tag from Nielsen to insert into your email HTML so you can get reporting on your emails within [...]
Posts Tagged ‘Market Intelligence’
Tracking email newsletter traffic with Nielsen
By Josh AdlerWednesday, September 16th, 2009
Nielsen SiteCensus vs Market Intelligence
By Josh AdlerMonday, July 20th, 2009
Although it was covered in the recent breakfast sessions, I feel many are still unclear on what the key differences are between these two Nielsen Online tools.
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