It’s over and I’m pretty buggered. I can happily blame the few guys I went out with last night; an evening rounding off on a high note what has been an interesting conference experience. The conversation into the early hours was deep and intellectual, focused mainly on past episodes of TopGear, horse-racing and worst cities [...]
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Josh at ICOM Conclusions
By Josh AdlerMonday, March 15th, 2010
Tags: Chairperson, CTR, icom, Isobar, measuring, nielsen, OPA
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Josh at ICOM 4 Summit gets down to business …
By Josh AdlerFriday, March 12th, 2010
I’d hoped to blog throughout the proceedings, but while I find the idea of documenting and tweeting stuff in real time novel and webby, you cannot escape the fact that conferences are about person-to-person networking in the real-world! In this way I suppose I’m not a geek at all, and I love to work an [...]
- read moreTags: ad-buyers, ComScore, eMarketer, icom, Measurement, twitter
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Josh at ICOM Blog 3: Measurement Vendors & Trends 21:00
By Josh AdlerThursday, March 11th, 2010
I popped in and out of these Knowledge Centre sessions during the afternoon and some of them were fascinating. The first was from Akamai and their new analytics layer for video (Flash, Silverlight and iPhone). It looks really robust and allows media owners to answer questions like; “Does better video quality improve content engagement?” - [...]
- read moreTags: ajax, eyeblaster, icom, Measurement, quirk, social media
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