A number of requests have come through recently asking if one can track email newsletters as “traffic” within Nielsen’s tools and the OPA rankings.
The answer is both Yes and No. Yes, you can request a special email tag from Nielsen to insert into your email HTML so you can get reporting on your emails within [...]
Posts Tagged ‘email analytics’
Tracking email newsletter traffic with Nielsen
By Josh AdlerWednesday, September 16th, 2009