Internet advertising metrics - difference between cookies, unique browsers and people - Source: Nielsen Online
Common practice is that traditional principles of media advertising are applied on the Web, however, new media requires a different approach and analysis. Therefore in this article we will explain some Internet specific metrics such as cookies, unique browsers and why [...]
Posts Tagged ‘campaign’
Internet advertising metrics - Source: Nielsen Online
By Josh AdlerMonday, May 10th, 2010
Tags: audience measurement, campaign, cookies, Measurement, metrics, Nielsen Online, unique browsers
Posted in Measurement | No Comments »