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Josh at ICOM Conclusions

By Josh Adler
March 15th, 2010

It’s over and I’m pretty buggered. I can happily blame the few guys I went out with last night; an evening rounding off on a high note what has been an interesting conference experience. The conversation into the early hours was deep and intellectual, focused mainly on past episodes of TopGear, horse-racing and worst cities [...]

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Josh at ICOM 4 Summit gets down to business …

By Josh Adler
March 12th, 2010

I’d hoped to blog throughout the proceedings, but while I find the idea of documenting and tweeting stuff in real time novel and webby, you cannot escape the fact that conferences are about person-to-person networking in the real-world! In this way I suppose I’m not a geek at all, and I love to work an [...]

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Josh at ICOM Blog 3: Measurement Vendors & Trends 21:00

By Josh Adler
March 11th, 2010

I popped in and out of these Knowledge Centre sessions during the afternoon and some of them were fascinating. The first was from Akamai and their new analytics layer for video (Flash, Silverlight and iPhone). It looks really robust and allows media owners to answer questions like; “Does better video quality improve content engagement?” - [...]

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Josh at ICOM Blog 3: The arrival…12h30

By Josh Adler
March 11th, 2010

I arrived in Lisbon and got an email as soon as I got to the hotel requesting my participation in a round-table chat focused on emerging market measurement for Africa and the Middle East. So much for standing for silently on the sidelines! A quick check-in and I was off to register at the conference [...]

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Josh at ICOM 2

By Josh Adler
March 10th, 2010

Its freezing, and its early. I stepped off the plane into transit in Zurich, and am certain I saw snow on the ground around the tarmac. The trick is to get warm liquid into you quickly, and a seat that is more of a couch. Perfect for warming up and booting up to pound out [...]

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