Well, its arrived. I’m sitting in the lounge about to fly off to Portugal for the I-COM summit, an event that takes place every 2 years and seems to attract everyone who’s anyone in the world of “internet audience measurement”. A hefty term, and the easiest way to dumb it down is to say that [...]
- read more2010 Exco
By Theresa VitaleMarch 1st, 2010
South Africa’s digital representative body, the Online Publishers Association (OPA), has recently appointed their Executive Committee for 2010.
Adrian Hewlett, MD of Habari Media, has been re-elected as Chairperson. Deputy Chairperson has once again been assigned to CEO of Primedia Online and 365 Digital, Nikki Cockcroft. Cockcroft has also been assigned the new position of Chairperson [...]
Nielsen Fees for 2010
By Theresa VitaleMarch 1st, 2010
2010 Nielsen Pricing
The membership levels and pricing have been completely overhauled for 2010. This was necessary as the membership base has diversified and grown significantly. The old model doesn’t work as there are too few traffic bands (membership levels) - with too great a gap between them - for members to pay a fee that [...]
- read moreOPA Measurement Update Jan 2010
By Theresa VitaleMarch 1st, 2010
OPA Measurement Update – Jan 2010
Introduction:
A year in this position has flown by. A lot has happened in the world of measurement and it is important to deliver a quick update before the OPA AGM this week. Apologies for the long read and please circulate to those in your organization that deal with measurement and [...]
Tracking email newsletter traffic with Nielsen
By Josh AdlerSeptember 16th, 2009
A number of requests have come through recently asking if one can track email newsletters as “traffic” within Nielsen’s tools and the OPA rankings.
The answer is both Yes and No. Yes, you can request a special email tag from Nielsen to insert into your email HTML so you can get reporting on your emails within [...]