Keep the updates coming!

Cheers,

Tim
MD
BrandsEye
@timshier
@brandseye

You raise an important point around domestic vs total traffic and what people promote. That’s more a code-of-conduct/member-behavior issue than a pure measurement issue, which is my focus. You’ll note that in the survey we ask for the % South African visitors, from which we can infer other domestic metrics.

The intent of the survey is not to compare Nielsen and Google - I’ve stated publicly in recent presentations that this is both wrong and unfair to do. What I’m trying to uncover is a set of best practices in the way we’re all approaching our tagging and analysis. In this way, we increase awareness of why things may be divergent and what can be done to ensure trend consitency between analytics tools if that is a goal for a publisher.

I indeed am treating this with caution. I hope the final report and analysis will reflect this.

Thanks for reading and adding your views. Much appreciated!

Josh
CEO, Prefix
Head of Measurement, OPA

I appreciate the need for Google vs Nielsen research but my biggest caution is to do with Domestic vs Total.

As far as I am concerned Domestic traffic is a key metric for monitoring a business as well as selling advertising.

Google is bad at this. Which is a key strength of Nielsen for me.

Please make sure to treat this with caution.

Many publishers prefer to talk about total traffic when in fact for most advertisers only the smaller domestic audience is relevant. Often this is misleading to the point of unethical in my opnion.

Kind regards,

Elan Lohmann
GM AVUSA Media Digital

For the age question: if we ask YEAR YOU WERE BORN it will enable us to add an average age to the demographic report.

Agreed with Theresa on the usage question.

Think there should be a question asking country of residence (before drilling down to province if in SA) - need more specific info on users accessing our sites from outside the country.

Q’s 16-18 are excessive

“Industry Group” and “Occupation” should include “Entrepreneur” or “Self Employed” answer

Should keep questionnaire as short as possible!

I mostly access the Internet for:
1. Latest news
2. Entertainment
3. Research
4. E-mails
5. Social networking
6. Shopping
7. Downloading

During the month, I click on adverts:
1. 0 times
2. 1-5 times
3. 5-10 times
4. More than 10 times