Dear Member
This is an exclusive invitation to attend a Free Panel Discussion on Cannes: The Impact of Digital, hosted by OPA in partnership with FNB. The Panel will be moderated by Tony Koenderman and takes place on the 3rd of August, 3pm to 5pm at FNB Learning Centre in Sandown. Please rsvp by 27 July: [...]
Author Archive
Exclusive invitation to OPA/FNB Cannes Digital Panel
By Theresa VitaleThursday, July 23rd, 2009
Tracking Online Campaigns
By Theresa VitaleFriday, July 10th, 2009
“The industry is starting to break free of metrics such as the number of unique visitors and clickthroughs, and online advertisers are beginning to use traditional testing to gauge the effectiveness of their ads”
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