OPA Measurement Update – Jan 2010
Introduction:
A year in this position has flown by. A lot has happened in the world of measurement and it is important to deliver a quick update before the OPA AGM this week. Apologies for the long read and please circulate to those in your organization that deal with measurement and [...]
Author Archive
OPA Measurement Update Jan 2010
By Josh AdlerMonday, March 1st, 2010
Tracking email newsletter traffic with Nielsen
By Josh AdlerWednesday, September 16th, 2009
A number of requests have come through recently asking if one can track email newsletters as “traffic” within Nielsen’s tools and the OPA rankings.
The answer is both Yes and No. Yes, you can request a special email tag from Nielsen to insert into your email HTML so you can get reporting on your emails within [...]
Google Analytics vs Nielsen Survey is live
By Josh AdlerTuesday, August 11th, 2009
Members can now submit their survey figures online…
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By Josh AdlerThursday, July 30th, 2009
Introduction
Having been in the hot seat for a few months, I feel on top of things enough to report back and outline my plans for the rest of the year. I’m going to need a little help to achieve my goals, so do take the time to read what follows and share [...]
Nielsen SiteCensus vs Market Intelligence
By Josh AdlerMonday, July 20th, 2009
Although it was covered in the recent breakfast sessions, I feel many are still unclear on what the key differences are between these two Nielsen Online tools.
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