I popped in and out of these Knowledge Centre sessions during the afternoon and some of them were fascinating. The first was from Akamai and their new analytics layer for video (Flash, Silverlight and iPhone). It looks really robust and allows media owners to answer questions like; “Does better video quality improve content engagement?” - [...]
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Josh at ICOM Blog 3: The arrival…12h30
By Josh AdlerThursday, March 11th, 2010
I arrived in Lisbon and got an email as soon as I got to the hotel requesting my participation in a round-table chat focused on emerging market measurement for Africa and the Middle East. So much for standing for silently on the sidelines! A quick check-in and I was off to register at the conference [...]
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By Josh AdlerWednesday, March 10th, 2010
Its freezing, and its early. I stepped off the plane into transit in Zurich, and am certain I saw snow on the ground around the tarmac. The trick is to get warm liquid into you quickly, and a seat that is more of a couch. Perfect for warming up and booting up to pound out [...]
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By Josh AdlerWednesday, March 10th, 2010
Well, its arrived. I’m sitting in the lounge about to fly off to Portugal for the I-COM summit, an event that takes place every 2 years and seems to attract everyone who’s anyone in the world of “internet audience measurement”. A hefty term, and the easiest way to dumb it down is to say that [...]
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By Josh AdlerMonday, March 1st, 2010
2010 Nielsen Pricing
The membership levels and pricing have been completely overhauled for 2010. This was necessary as the membership base has diversified and grown significantly. The old model doesn’t work as there are too few traffic bands (membership levels) - with too great a gap between them - for members to pay a fee that [...]
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