Nielsen Online introduces two new modules as part of the OPA package
We are pleased to notify you of the release of two new modules, Extended Duplication within Market Intelligence and Demographics for SiteCensus.
Extended Duplication is an extension of the existing Duplication module and allows users to understand the reach across up to 15 sites.
Objectives
- Add the Nett UB for the group
- Add the Exclusive UB reach for each asset within the group
- Assist the user in understanding the potential audience reach across multiple assets, assisting with media planning and market analysis
- Allow publishers to illustrate their exclusive reach within a group/category
The Nett UB Metric for groups will also be made available within the Advanced Demographics Multi-brand report. This will be enabled automatically for all accounts with the release.
SiteCensus Demographics allows the integration of your online survey results to be run against existing SiteCensus reporting channels to give users insight into the profiles of website visitors.
Demographic information collected via the Market Intelligence survey is now stored in the SiteCensus Demographics Database. Once entering the demographics module, each report can be selected to understand the type of audience that has visited the selected channel, allowing for page level internal demographic reporting.
There are two levels of reporting User Profiles and Custom Profiles. The User Profile report shows the breakdown of visitor profiles for a reporting channel, while the Custom Profile reports allow you to build a profile from the online survey responses and run reporting against existing channels to allow for a more targeted understanding of the website audience.
We are confident that these enhancements will improve your Market Intelligence and SiteCensus user experience and provide you with greater knowledge of your users, competitors and the market place.
For assistance in using these features, please contact them on the CareZA support email address.