I arrived in Lisbon and got an email as soon as I got to the hotel requesting my participation in a round-table chat focused on emerging market measurement for Africa and the Middle East. So much for standing for silently on the sidelines! A quick check-in and I was off to register at the conference venue with my Bookmarks 2008 t-shirt to make me easy to spot! Turns out I was a little under-dressed. Measurement is the business side of media - even the techies seemed to be in suits today!
I introduced myself to a few people and headed into the Ibero-American Summit programme. I’d been given an special invite to this stream of the conference which seeks to give weight to the Latin American industry who are looking at regional solutions. I had hoped to learn some lessons, but this stream wasn’t to be of too much interest to me, and I headed off to join the Knowledge Centre presentations for the rest of the day. The Knowledge Centre was a brilliant series of short presentations from leading vendors on the latest trends. The right place for me to be as far as the OPA is concerned, as it provided a snapshot of the major players and key trends.