Well, its arrived. I’m sitting in the lounge about to fly off to Portugal for the I-COM summit, an event that takes place every 2 years and seems to attract everyone who’s anyone in the world of “internet audience measurement”. A hefty term, and the easiest way to dumb it down is to say that we’re here to try and better understand the best ways to measure what on earth goes on with visitor activity to the every changing world of web, mobile and social media.
So how did I crack an invite? For my sins, I volunteered to be Head of Measurement for the OPA (www.opa.org.za) a year ago. The job is to in essence ensure that South Africa’s internet activity with our online media is appropriately measurement. Its vital to do so to encourage digital marketing spend, which will add fuel to the fire of our industry’s growth as a whole. I-COM’s chairman, a really nice guy by the name of Andreas Cohen, has offered me advice through my tenure so far, and he said we should really come along to learn about the cutting edge approaches and global context of audience measurement… I said okay!
There are key, unique emerging market and South African issues that I hope to be able to share into the conversation. The theme for ICOM this year is “true picture”. The internet moves so fast, that tracking what goes on is perhaps an impossible task, so I’m curious to find out how true a picture one can create while listening to the best and brightest in the field.
On the fun side, I’ve got my 2010 t-shirts and official 2010 laptop bag, and hope to invite as many football mad Europeans as I can home for the soccer. I’ll try and blog as much as I am able with insights.
Follow the event on Twitter of #ICOM
Lastly, and important thank you to the OPA exco for sending me, and to Isobar for assisting with costs of the trip. Nicely done!
Josh
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Josh Adler | CEO