2010 Nielsen Pricing
The membership levels and pricing have been completely overhauled for 2010. This was necessary as the membership base has diversified and grown significantly. The old model doesn’t work as there are too few traffic bands (membership levels) - with too great a gap between them - for members to pay a fee that is reflective of their size relative to the market. The pricing was also complex with many additional and optional costs.
There will now be a single per-annum fee for SiteCensus and Market Intelligence services with mobile traffic measurement included. This is very exciting, as we can begin to build a reflective mobile sites ranking in 2010.
We’ve driven down the costs for the collective in that we are going to service a much bigger membership, serving more traffic, for less money.
Critically, please remember that you are paying for future traffic based on last year’s figures. If you grow during 2010 to the point where you move up a traffic band, you will not pay for that growth in the coming year, only moving up in 2011. This is a definite win for fast growing sites and new market entrants.
The key points
- Number of traffic bands increases from 5 to 10.
- Mobile traffic measurement is included.
- The “Lite” membership level (<50k UB’s) has been done away with and replaced by a page impression threshold (250k PI’s)
- Over 30% of members will see their costs decrease in the new structure, some by as much as 30%.
- Where your fees have increased, it’s generally in line with traffic growth.**
- There is now a clear, affordable “upgrade path” for members to grow their traffic and pay reasonable measurement fees as they do this.
** Nielsen have agreed on a special case that affects only a handful of members. If the new pricing structure has caused your fees to increase by more that 25% and your traffic has decreased by more than 30% (not enough to move down a traffic band), a special fee will be charged for 2010 only. These members will be contacted shortly with their 2010 fee details.
OPA Membership fee is not included
Importantly, these fees are for the Nielsen service only. The OPA sees none of this money, and it is passed straight on to Nielsen Online. A new Membership Fee Structure for 2010 is currently being finalised with similar intent.
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Monthly PI’s
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Annual Fee
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< 100mil
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R 120,000.00
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< 50mil
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R 95,000.00
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< 30mil
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R 80,000.00
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< 20mil
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R 60,000.00
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< 10mil
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R 50,000.00
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< 5mil
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R 37,500.00
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< 2mil
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R 25,000.00
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< 1m
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R 16,500.00
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< 500k
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R 13,500.00
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< 250k
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R 6,000.00
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What you get:
- SiteCensus (SC): Core, User, iPath, Technical, loyalty, Search Engines, Trending & Conversion reports
- SiteSensus Channels are included, and allocations (limits) per band will be sent out shortly.
- Mobile traffic measurement is included for all members.
- Market Intelligence (MI): South Africa Total, Domestic & WAP traffic
What remains optional:
- Link Overlay, Segmentation, SC Demographics and SC API are to remain additional and optional services.
2010 pricing for these services will be published shortly.