Although it was covered in the recent breakfast sessions, I feel many are still unclear on what the key differences are…
Essentially:
- SiteCensus is pure analytics, comparable to Google Analytics. It is primarily for your own internal use; if you want to see how one section of your site performs against others, this is where you would set this up.
- Market Intelligence is a media planning tool. It allows us and advertisers to see the rankings, compare trends to competitor sites and view survey-based demographic data.
- Market Intelligence data is critical to us all, and deserves your regular attention.
- More Reading
o My recent Measurement presentation @ OPA breakfasts
o A comparison document from Nielsen’s on the subject: (Difference between SC and MI)
- Logins
o SiteCensus: http://www.nielsen-online.com/login/sl_scs.htm
o MarketIntelligence: http://www.nielsen-online.com/login/sl_mki.htm