Dear Members
Here’s an opportunity for you to provide input on the Questions in Nielsen’s Market Intelligence survey. Which questions are irrelevant or can be restructured, are there any questions you would like to propose we add? Get involved and comment below!!
First - some current surveys from other countries for you to look at. These are here with permission from Nielsens…
Then, here is our current South African MarketIntelligence Survey, which requires an overhaul.
Think it will be great to have more usage type questions such as:
I mostly access the Internet for:
1. Latest news
2. Entertainment
3. Research
4. E-mails
5. Social networking
6. Shopping
7. Downloading
During the month, I click on adverts:
1. 0 times
2. 1-5 times
3. 5-10 times
4. More than 10 times
Hi
Agreed with Theresa on the usage question.
Think there should be a question asking country of residence (before drilling down to province if in SA) - need more specific info on users accessing our sites from outside the country.
Q’s 16-18 are excessive
“Industry Group” and “Occupation” should include “Entrepreneur” or “Self Employed” answer
Should keep questionnaire as short as possible!
Whatever questions we have should be aligned with similar AMPS questions in order to make comparisons possible. The AMPS questionnaire is available at http://www.saarf.co.za.
For the age question: if we ask YEAR YOU WERE BORN it will enable us to add an average age to the demographic report.