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Tracking email newsletter traffic with Nielsen

By Josh Adler
September 16th, 2009

A number of requests have come through recently asking if one can track email newsletters as “traffic” within Nielsen’s tools and the OPA rankings.
The answer is both Yes and No. Yes, you can request a special email tag from Nielsen to insert into your email HTML so you can get reporting on your emails within [...]

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Google Analytics vs Nielsen Survey is live

By Josh Adler
August 11th, 2009

Members can now submit their survey figures online…

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Follow OPA’s Bookmarks Awards twitter feed

By Theresa Vitale
August 6th, 2009

For news and updates on what’s happening with the OPA’s second annual Bookmarks awards, follow us http://www.twitter.com/TheBookmarks

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OPA Measurement Update

By Josh Adler
July 30th, 2009

Introduction
Having been in the hot seat for a few months, I feel on top of things enough to report back and outline my plans for the rest of the year. I’m going to need a little help to achieve my goals, so do take the time to read what follows and share [...]

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Bookmarks Judges Announced

By Theresa Vitale
July 30th, 2009

International digital and creative luminaries to judge Bookmarks 09
 
The Bookmarks, South Africa’s premier annual digital awards, has once again secured two leading international digital figureheads to lead the judging panel; Fernanda Romano, Global Creative Director for Digital and Experiential at Euro RSCG, and Chris Colborn, Chief Experience Officer at R/GA New York.

Fernanda Romano is [...]

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