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Josh at ICOM 4 Summit gets down to business …

By Josh Adler
March 12th, 2010

I’d hoped to blog throughout the proceedings, but while I find the idea of documenting and tweeting stuff in real time novel and webby, you cannot escape the fact that conferences are about person-to-person networking in the real-world! In this way I suppose I’m not a geek at all, and I love to work an [...]

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Josh at ICOM Blog 3: Measurement Vendors & Trends 21:00

By Josh Adler
March 11th, 2010

I popped in and out of these Knowledge Centre sessions during the afternoon and some of them were fascinating. The first was from Akamai and their new analytics layer for video (Flash, Silverlight and iPhone). It looks really robust and allows media owners to answer questions like; “Does better video quality improve content engagement?” - [...]

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Josh at ICOM Blog 3: The arrival…12h30

By Josh Adler
March 11th, 2010

I arrived in Lisbon and got an email as soon as I got to the hotel requesting my participation in a round-table chat focused on emerging market measurement for Africa and the Middle East. So much for standing for silently on the sidelines! A quick check-in and I was off to register at the conference [...]

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Josh at ICOM 2

By Josh Adler
March 10th, 2010

Its freezing, and its early. I stepped off the plane into transit in Zurich, and am certain I saw snow on the ground around the tarmac. The trick is to get warm liquid into you quickly, and a seat that is more of a couch. Perfect for warming up and booting up to pound out [...]

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Josh at ICOM

By Josh Adler
March 10th, 2010

Well, its arrived. I’m sitting in the lounge about to fly off to Portugal for the I-COM summit, an event that takes place every 2 years and seems to attract everyone who’s anyone in the world of “internet audience measurement”. A hefty term, and the easiest way to dumb it down is to say that [...]

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