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DMMA Measurement presentation at Nielsen briefings

By Theresa Vitale
June 11th, 2010

Josh’s DMMA Measurement presentation at the Nielsen briefings.
Dmma measurement workshop josh adler - may 2010
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Nielsen Online introduces two new modules as part of the OPA package

By Josh Adler
May 10th, 2010
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Internet advertising metrics - Source: Nielsen Online

By Josh Adler
May 10th, 2010

Internet advertising metrics - difference between cookies, unique browsers and people - Source: Nielsen Online
Common practice is that traditional principles of media advertising are applied on the Web, however, new media requires a different approach and analysis. Therefore in this article we will explain some Internet specific metrics such as cookies, unique browsers and why [...]

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Measurement Q&A

By Josh Adler
April 8th, 2010

Q: There appears to be some web sites on the Nielsen reports that have Average Daily UB’s which are lower than a Web sites with higher daily UB’s and yet they are more highly ranked – their ranking is done on UB’s as the month as a whole and yet they have lower daily UB’s [...]

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Nikki Cockcroft on the Digital Edge

By Theresa Vitale
March 23rd, 2010

Episode 61: Ebooks, OPA Changes and SXSW
23 March 2010
In this week’s episode of The Digital Edge we look at the topics of the South by Southwest (SXSW) conference, the changes at the OPA and South African e-book sellers.
http://www.thedigitaledge.co.za/cambrient2/view/cambrient2/en/page203

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